Publisher Specialist

The Role

As a Publisher Specialist, you will be responsible for learning and understanding client KPIs and data to be able to serve as a thought leader on accounts. You will collaborate with the Enterprise Account Managers and Campaign Managers to ensure all analytics and reporting are clear and communicated efficiently to clients.

Additionally, you will assist with developing campaign architecture, reporting, execution and analysis. You will eventually own performance, retention, and growth strategies across our top advertiser account base in conjunction with the Enterprise Account Management and Campaign Management team. 

What You’ll Do

• Assist with campaign execution towards delivering results against client KPIs; ensure campaigns meet best practices for success.
• Help launch campaigns and provide consistent quality assurance (QA) of recently launched and running campaigns on an ongoing basis.
• Collaborate with Enterprise Account Managers to align campaign structures and strategies against goals; create performance recaps with an eye towards client KPIs and growth.
• Generate and expand keyword lists to maximize campaign exposure to target audience.
• Assist in creating compelling ad copy utilizing Search Engine best practices, with continued testing of creative appeals, messaging, and brand positioning.
• Preparing daily/weekly reporting analysis and agendas for client meetings.
• Participate in weekly/bi-weekly tactical client calls.
• Consistently look for ways to improve current processes or introduce new approaches that will contribute to company success.
• Leverage campaign and client data to solve problems and find new opportunities for business growth.

Qualifications

• Bachelor's degree; 2+ years of Digital Media or Campaign Management experience, or similar major
• Strategic thinker who is comfortable using data & insights to identify and solve problems
• Adaptable and able to work within a team, handle multiple assignments, and meet tight deadlines
• Excited about bridging business needs with technical prowess and analytical skills to deliver against client KPIs
• Proven ability to set clear and deliverable goals - demonstrated tenacity and a commitment to deliver and be accountable for results
• Ability to thrive in a fast-paced, deadline-driven, high growth environment
• Search/Digitally savvy, with specific proficiency at Microsoft Excel, Word, PowerPoint