2024 Brandstorm Innovation Case Competition

Be mentored by L'Oreal business experts, connect with recruiters, and the local winners are coached by L'Oréal experts & invited to pitch in person at the International Final in London (travel expenses covered)!

Main Prize: A 3-month paid intrapreneurship mission at the L'Oréal HQ for the winning team, to discover L'Oréal's ecosystem & develop their project!

In 2024 join us to reinvent the future of professional beauty through tech, led by the Professional Products Division at L'Oréal.

Brandstorm is a worldwide innovation case competition open to everyone across all schools, majors, degree programs, etc. from ages 18 – 30. You will have the opportunity to come up with an unconventional solution to our competition mission to win! 

Your Mission:

Augmented beauty services, the new online + offline points of experience or e-commerce of the future? What will drive YOUR innovation?

Check with your school's Internship Coordinator BEFORE accepting the hiring offer to determine if this position satisfies the criteria for receiving academic credit.

Interested to enroll?

Steps to participate:

1) GET REGISTERED! Go to brandstorm.loreal.com to get enrolled as a registrant to start the process.

2) Create your 3-person team! You will need to find two other teammates - from either your university or beyond - and do not worry if you don't have a team, you can join students from around the US on the community platform.

3) Submit your project by March 10th

• Create a solution for the business case. The more creative the better!
• Submit a 5-minute video pitch and 3 slides by March 10th to be potentially selected as a USA National Finalist.

 4) US National Finals: Top voted teams will be selected to compete in front of L'Oréal USA Senior Executives at the USA National Finals virtually. You will be coached for 2 weeks by one of our business leaders on everything from pitch decks to creativity and bringing your idea to life. 

Final Step: Local winners are coached by L'Oréal experts & invited to pitch in person at the International Final in London (travel expenses covered)! 

Start the Once in a Lifetime Adventure NOW