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Digital Communications Specialist

University of California Agriculture and Natural Resources

University of California Agriculture and Natural Resources

Digital Communications Specialist

About Us

The University of California Agriculture and Natural Resources (UC ANR) brings the power of University of California research and education to all 58 California counties. Through research and extension in agriculture, natural resources, economic growth, nutrition, and youth development, we work to improve the life of every Californian.

Collaborating to solve problems.

Connecting to serve communities.

For over 100 years, our advisors, specialists, faculty and staff have been committed to connecting Californians to their land grant university. We are highly collaborative and mission-driven to promote the health and well-being of people and places across the state. We are also trusted partners with hundreds of community organizations in addressing California's most pressing challenges.

UC ANR is committed to attracting and retaining a diverse workforce and will honor your experiences, perspectives and unique identity. We encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ+ community members, and others who demonstrate the ability to help us create and maintain working and learning environments that are inclusive, equitable and welcoming.

This position will promote, in all ways consistent with the other responsibilities of the position, accomplishment of the Affirmative Action goals established by the Division.

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age or protected veteran status. If you have questions, please email the Human Resources Department.

As a condition of employment, you will be required to comply with the University of California SARS-CoV-2 (COVID-19) Vaccination Program Policy. All Covered Individuals under the policy must provide proof of Full Vaccination or, if applicable, submit a request for Exception (based on Medical Exemption, Disability, and/or Religious Objection) or Deferral (based on pregnancy) no later than the applicable deadline. Please refer to Appendix F, Section II.C. of the policy for the deadlines applicable to new University of California employees. (Capitalized terms in this paragraph are defined in the policy.) Federal, state, or local public health directives may impose additional requirements.

Job Description

Department Summary:

News & Information Outreach in Spanish (NOS) offers support in communication and outreach to Spanish-speaking communities in California. The group promotes UC ANR's stories and public values through multiple media platforms.

Since 1981, NOS has been a valuable tool to assist in preparing and disseminating research-based information and public outreach to Spanish-speaking Californians. Our goal is to work with you in effectively reaching our state's Latino audiences.

Position Summary:

Independently oversees a comprehensive communications program for a unit or school with moderately complex communications requirements. The communications program usually includes written, visual, digital, and electronic communications. Works with management to develop and execute organizational communication and market branding strategy. Designs and implements information campaigns.

The Digital Communications Specialist in Spanish informs the public about the impacts of ANR research, extension, and education through news writing, video shooting and editing, media outreach, website development, and other communication products in Spanish and English to reach out to the Latino community. Uses skills as a seasoned, experienced public relations and communications professional to produce various communication products in a culturally relevant manner targeting the Latino community.

Supports the development of social media platforms and helps ensure search engine optimization for web communications. Demonstrates a complete understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Maintains expert networking and interpersonal skills, including strong consultative and persuasive skills to work with internal and external constituents; ability to develop and maintain positive working relationships within and across organizational units.

This position will promote, in all ways consistent with other responsibilities of the position, the affirmative action goals established by UC ANR.

This position is a career appointment that is 100% fixed.

The home department for this position is NEWS & OUTREACH IN SPANISH. While this position normally is based at 4501 Glenwood Drive Riverside, CA, this position is eligible for hybrid flexible work arrangements, for applicants living in the State of California, at this time. Please note that hybrid flexible work arrangements are subject to change by the University.

Pay Scale: $68,400/year to $96,200/year

Job Posting Close Date:

This job is open until filled. The first application review date will be 7/05/2023.

Key Responsibilities:

70% - Works with academics and other UC ANR personnel, including student interns, to produce a variety of communications products in English and Spanish - news stories, social media posts, videos, podcasts, etc.

Writes news releases in Spanish and English, responds to Spanish media inquiries, and identifies and pitches stories to Latino media outlets to publicize the benefits of UC ANR research and education to Californians. Provides media relations training for UC ANR academics.

15% - Produces content, layout, and information architecture for web pages managed by News & Information Outreach in Spanish (NOS) and Strategic Communications. Ensures technical accuracy, accessibility, and readability of web content. Uses analytical tools to measure and report on web traffic. Supports the NOS team in maintaining editorial calendars, managing projects, and maintaining image and video libraries.

15% - Supports NOS social media strategies in developing and implementing UC ANR's social media strategy to reach and inform the Latino community in a culturally relevant manner.

Requirements:

• Bachelor's degree in a related area or equivalent experience/training (minimum of five years of experience as a professional communicator).

• Bilingual in English and Spanish.

• Photography and videography skills. Experienced in using a professional video camera (e.g., Cannon XF 400) and video and audio editing software (i.e., Adobe Premiere), as well as the use of a smartphone to shoot and edit video.

• Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements, developments, general communications trends, and best practices.

• Comprehensive knowledge of and skill in media relations and writing public relations/news content that is culturally relevant to the Latino community.

• Strong interpersonal communication skills.

• Specific skills to develop and implement original ideas and correctly identify and effectively solve problems.

• Understanding of methods and best practices to reach Spanish-speaking and non-Spanish-speaking Latino audiences in California.

• Solid writing and proofreading/editing skills in English and Spanish.

• Demonstrates a complete understanding of industry practices and organization policies and procedures.

Preferred Skills:

• Maintains solid networking and interpersonal skills, including strong consultative and persuasive skills to work with internal and external constituents; ability to develop and maintain positive working relationships within and across organizational units.

• Maintains contact with Spanish media outlets, media professionals, and influencers in California. Analyzes technical/research information and conveys it to the lay audience in an understandable

way. Identifies priority work to communicate about given limited budget and resources.

Special Conditions of Employment:

• Driver's License (U08): Must maintain valid CA DL and clean DMV record to drive a County or University vehicle.

• Ability and means to travel on a flexible schedule as needed, proof of liability and property damage insurance on vehicle used is required.

• The University reserves the right to make employment contingent upon successful completion of the background check. This is a designated position requiring a background check and may require fingerprinting due to the nature of the job responsibilities. UC ANR does hire people with conviction histories and reviews information received in the context of the job responsibilities.

• Travel including travel outside normal business hours may be requested.

• Overtime and occasional weekend work as needed, usually on short notice to meet operational needs may be requested.

How to Apply

Internal Candidates: Review the job posting and click the internal applicant link to apply. Use the same credentials used to login to UCPath to access the internal UC ANR job postings in order to apply.

Employment applications must be submitted online through our careers site. Please note, we do not accept resumes or applications by email or on paper.

External Candidates: You must register to apply for a job or create a job search agent profile. Review the job posting and click the external applicant link to apply. Click the 'Register Here' link and follow the steps to create the account. The system will not prompt you to register until you try to apply for a job online.

Employment applications must be submitted online through our careers site. Please note, we do not accept resumes or applications by email or on paper.

To apply, visit: https://apptrkr.com/4293462

To apply, please visit: https://apptrkr.com/4293462

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