Intern, Consumer Insights (IHOP)
The Consumer Insights team at IHOP is looking for an energetic, nimble, and sharp research intern who can collaborate with cross functional team members and thrive in a fast-paced environment. The successful candidate will be responsible for observing, analyzing, and assisting in summarizing research, ultimately turning data into actionable insights. As part of a high performing team, this candidate will represent the voice of the consumer to help impact key business decisions. This role is highly collaborative, and one that requires adherence to timelines, attention to detail, and dedication to the success of the brand.
Responsibilities:
· Learn and assist CI team in:
- Conducting primary & secondary research in the areas of innovation, new product development and testing, communication, and advertising
- Executing qualitative and quantitative studies using a variety of methodologies including online surveys, focus groups, concept tests, copy tests, etc.
- Managing research suppliers on current projects
- Analyzing data to put together stories that are concise
- Translating findings into actionable insights
- Representing the voice of the consumer in business decisions through potential presentations, reporting, and meeting participation
· Build strong partnerships with key stakeholders in all functional areas of the company
· Act as a team player who contributes to the success of our high-performing insights team
Requirements:
· Currently pursuing a bachelor’s degree at a college or university
· Strong interest in market research, marketing, or product management
· Some knowledge of foodservice or restaurant industry
· Proficient in Microsoft Office (especially Word, Excel, PowerPoint)
· Excellent written and verbal communication skills
· Strong attention to detail and highly organized
· Strong time management skills with the ability to juggle multiple projects and priorities
· Self-starter with curiosity to learn, an innovative worker, and a strategic thinker