Marketing Specialist
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
So you’re interested in a Marketing career are ya? Think you have the skills of a creative ninja as well as the ability to be an analytics virtuoso? Well we might have an opportunity that would put those super hero skills to the test. We are looking for the type of marketer that is more excited to post a targeted ad on social media than a pic of what you just ate for lunch. We want someone to join our team who rarely hits the ‘Skip Ad’ button on Youtube because you like to analyze messaging strategies. We need the type of marketer that is ready to hit the road running and be willing to learn from some pretty smart humans we have around here.
In case you are unfamiliar with us, Deseret Digital Media runs some of the most prolific websites and apps in Utah including KSL.com, KSL Classifieds, theMemories.com and Utah.com. This Marketing specialist role will work directly with one of our elite Sr. Marketing Managers in developing and executing mind-blowing marketing strategies that will cause our competitors to lose sleep at night.
The right candidate for this opportunity will also be able to tolerate a few older coworkers who think they can relate to the younger workforce by using phrases like ‘That is totally lit!’ And if we were really picky, we would prefer someone with incredible baking skills since we love good food and appreciate those that bring in tasty treats. Whether you have culinary skills or not, if you feel that you fit this description and you match the requirements below, let’s talk.
Some of the Things We’re Gonna Have You Do
- Be a data storyteller. You are not expected to just pull the analytics for regular monthly reports. You will be expected to provide insights and help others understand the story the data is telling us;
- Work with a third party vendor to execute and optimize SEM campaigns;
- Manage, track and optimize social media campaigns including both paid and organic posts;
- Work with the Sr. Marketing Manager to plan and execute both B2B and B2C email campaigns and lifecycle programs;
- Manage and organize final production of all marketing deliverables for those mind-blowing campaigns we mentioned above;
- Coordinate with our internal Design Team and vendors to develop, produce and deliver promotional materials for our Sales Team;
- Work with internal and external ad operations teams to traffic and optimize ad campaigns;
- Assist internal and external research efforts including competitive analysis, audience research, marketplace analysis, etc.
Things We Expect You’ve Already Done
- 2-4 years experience in a marketing role - you’ll learn a lot more in this role, but we need someone that already knows the nuts and bolts of how marketing works, especially in the digital universe;
- Preferred that you have a Bachelor’s degree in marketing, business, or communications or equivalent experience (whatever that means);
- Spock-like analytic skills (sans the death grip) – you should be no stranger to Google Analytics;
- Managed email campaigns - email is still a key channel for us and we need someone who loves to tackle KPIs like open rate, click rate and maximize ROI through this channel;
- Experience in managing and optimizing PPC campaigns;
- Have experience in the creative development process - This is not an errand boy/girl position. We want someone that will bring to the table innovative thinking and out-of-the box ideas;
- Strong project management and multitasking skills are a must (we know, we’ve read all the articles about how multitaskers get less done; what we mean is that we’ve got lots to do and need someone who is good at doing lots. Capeesh?);
- Experience with survey tools;
- Assist the team in promoting and executing our multiple events.
And probably most important, you must be a good human – Basically, we are looking for someone who treats others with respect, is a good listener, likes to laugh and has the humility to learn
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.